What to Do When You Don’t Have Any Clients? (Dental)

Every dental practice faces slow periods, especially when starting out or after opening a new location. Not having patients can be stressful, but it’s also the perfect time to take proactive steps to attract them. The goal is to stop waiting for patients to find you — and instead create a strategy that brings them in.

Step 1: Make your offer irresistible

If your appointment book is empty, revisit your services and promotions. Consider offering new patient specials, free consultations, or discounted cleanings to encourage first visits. Focus on making it easy and appealing for someone to choose your practice over others.

Step 2: Target your local community

Get involved in local events, sponsor school programs, or partner with nearby businesses. When people in your community see your name and associate it with trust and care, they’re more likely to book an appointment.

Step 3: Leverage patient referrals

Your existing network — friends, family, and any current patients — can help spread the word. Offer incentives like discounts or small thank-you gifts for each referral they send your way.

Step 4: Build an online presence that converts

Many patients search online before booking a dentist. Make sure your Google Business Profile is optimized with reviews, photos, and accurate contact information. Post helpful dental tips on social media to build credibility and trust.

Step 5: Run local ads

Platforms like Google Ads and Facebook Ads allow you to target people in your area who are actively searching for dental services. Even a modest budget can quickly fill your schedule with qualified leads.

Step 6: Follow up with every lead

If someone calls, emails, or fills out a form, respond quickly. Many patients book with the first practice that gets back to them. Speed and professionalism make a lasting impression.

The bottom line

No patients doesn’t mean no future for your practice. By making your offer compelling, engaging with your local community, and using both online and offline marketing strategies, you can quickly turn an empty chair into a full calendar.

Want more patients in your chair? Contact us for a dental marketing strategy that gets results fast.