How Much Does It Cost to Spend on Facebook Ads? A Home Services Guide

If you run a home services business — whether it is plumbing, landscaping, roofing, HVAC, or electrical work — you know one slow season can hurt your cash flow. Facebook Ads can put your business in front of homeowners right when they need help, but the question is, how much does it cost to get results without overspending?

The truth is, there is no one-size-fits-all answer. Your costs depend on your service type, location, competition, and how effective your ads are. Let us break it down so you know exactly what to expect and how to make every dollar count.

1. What Affects the Cost of Facebook Ads for Home Services

Facebook ads operate on an auction system, which means you are competing with other businesses for the same homeowner’s attention. Here are the main factors that influence your costs:

• Service Urgency: Emergency plumbing or AC repair leads often cost more because they have a higher value to the business.
• Location: Targeting a high-demand urban area with multiple service providers will cost more than rural or less competitive regions.
• Ad Quality: Ads with strong visuals and clear calls-to-action lower your cost per lead by improving click-through rates.
• Seasonality: Services like lawn care or roofing see cost spikes during peak seasons when more businesses are advertising.

2. Typical Spend for Home Service Companies

Here is what most home service businesses can expect:

• Daily Budget: $15 to $75 per day for lead-generation campaigns
• Cost Per Click (CPC): $1.50 to $6 depending on the service and location
• Cost Per Lead: $20 to $120 for most services, higher for urgent repair leads

Many home service providers see consistent results with $800 to $2,500 per month in ad spend, especially when paired with proper targeting and follow-up systems.

3. How to Maximize ROI on Facebook Ads

• Show before-and-after photos of your work to build instant trust.
• Use video ads to demonstrate your service in action.
• Offer limited-time promotions like “Free inspection this week only.”
• Retarget homeowners who visited your website but did not call or book.

4. Scaling Your Facebook Ad Budget

Once your ads are generating profitable leads, you can scale your budget gradually. Many home service businesses double their lead flow within months by reinvesting profits into their best-performing campaigns.

The Bottom Line

Facebook Ads can be one of the most cost-effective ways to keep your schedule full year-round. The key is knowing your numbers, testing offers, and focusing on high-quality leads rather than clicks alone.

Get in touch — we are here to help home service companies attract more high-value leads with Facebook Ads that work.