What Is ROAS in Advertising? (Dental)

Return on Ad Spend (ROAS) is one of the most important metrics for measuring the success of your dental marketing campaigns. Whether you are running Google Ads, Facebook Ads, or other paid campaigns, ROAS tells you exactly how much revenue you generate compared to what you spend on ads.

How ROAS is calculated

The formula for ROAS is straightforward:

ROAS = Revenue from Ads ÷ Cost of Ads

For example, if you spend $1,000 on Google Ads promoting dental implants and book $6,000 worth of implant procedures, your ROAS is 6:1. This means you earned six dollars for every dollar you spent on ads.

Why ROAS matters for dental practices

ROAS tells you whether your advertising is profitable. A high ROAS means your campaigns are delivering a strong return and attracting high-value patients. A low ROAS means your ads may be targeting the wrong audience, using the wrong message, or leading to low-value treatments.

What is a good ROAS for dental ads?

While the ideal ROAS varies by service and local competition, here are some benchmarks:

• High-value treatments: For implants, Invisalign, and veneers, many practices aim for 4:1 to 6:1 or higher.
• General dentistry: A 3:1 or better ROAS can be profitable, especially if patients stay for ongoing care.
• Membership plans: ROAS can be lower if you factor in long-term patient value.

How to improve ROAS for your dental marketing

1. Target high-intent searches: Focus on keywords like “dental implants near me” or “emergency dentist” for faster ROI.
2. Promote high-value services: Allocate more ad spend to treatments with higher profit margins.
3. Use compelling visuals: Before-and-after images and patient testimonials boost trust and click-through rates.
4. Optimize your landing pages: Make booking easy with online scheduling and clear calls to action.

The bottom line for dental practices

ROAS is the clearest way to measure the profitability of your dental advertising. By tracking it closely and optimizing your targeting, ad creatives, and offers, you can ensure that every dollar you spend brings in valuable new patients — and keeps your chairs full.

Want to increase your ROAS and book more high-value patients? Contact us for a dental marketing strategy session.