What Can I Write to Attract Customers?

Words are one of the most powerful tools in business. The right message can stop someone scrolling, make them click, and convince them to buy. But not all writing attracts customers — it takes a strategic approach that blends value, trust, and emotion.

1. Write Clear, Benefit-Focused Headlines

Your headline is often the first (and sometimes only) thing people read. Make it instantly clear what you offer and why it matters to them.

• Why it works: Customers care more about results than features.
• Example: Instead of “Professional Accounting Services,” write “Save $5,000 in Taxes This Year with Expert Accounting.”
• Pro tip: Test multiple headlines to see which gets the most clicks.

2. Tell Stories That Build Trust

People remember stories more than statistics. Use real customer success stories to show how you solve problems and deliver results.

• Why it works: Stories create emotional connection and credibility.
• Example: Share how a client cut their project time in half after using your service.
• Pro tip: Use the “before and after” format to make the transformation clear.

3. Use Social Proof and Testimonials

Customers want to know others have had a great experience before they buy. Show proof through reviews, ratings, and testimonials.

• Why it works: Social proof reduces risk and builds trust.
• Example: “Rated 4.9 stars by over 500 happy customers.”
• Pro tip: Place testimonials near your calls to action for maximum impact.

4. Write Compelling Calls to Action

Do not leave customers guessing about the next step. Tell them exactly what to do and why they should do it now.

• Why it works: Clear instructions remove hesitation.
• Example: “Book Your Free Consultation Today — Spots Are Limited.”
• Pro tip: Use urgency or exclusivity to encourage action.

The bottom line

To attract customers with your writing, focus on clarity, benefits, and trust. Speak directly to their needs, show proof you can deliver, and make it easy for them to take the next step.

Need help creating words that sell? Contact us for a customer-attracting copywriting strategy session.