Which Is Better: Google Ads or Facebook Ads in 2025? (MedSpa)

If you run a MedSpa in 2025, choosing the right advertising platform can directly impact how many new clients book appointments for your services. The two leading options are Google Ads and Facebook Ads. Both can generate results, but they work in different ways. The right choice depends on your service offerings, target audience, and marketing goals.

Google Ads for MedSpas

Google Ads is the best choice when you want to reach people actively searching for your services. When someone types “Botox near me” or “laser hair removal in [city],” they are ready to book. In 2025, Google’s AI targeting makes it easier than ever to reach high-intent clients at the moment they are looking.

Strengths of Google Ads:

• Captures high-intent leads ready to purchase
• Targets location-specific keywords to attract local clients
• Multiple formats including Search, Display, and YouTube ads

Facebook Ads for MedSpas

Facebook Ads, which includes Instagram Ads, is ideal for building awareness and showcasing your treatments visually. You can target based on demographics, interests, and behaviors, making it easy to reach people who may not be searching yet but would be interested in your services.

Strengths of Facebook Ads:

• Excellent for promoting special offers and seasonal packages
• Visually powerful formats to highlight before-and-after results
• Retargeting to bring back website visitors and past inquiries

When Google Ads is better

• If you want to reach clients who are actively searching for MedSpa services
• If you need fast bookings for time-sensitive promotions
• If you offer high-demand treatments like injectables, skin tightening, or laser treatments

When Facebook Ads is better

• If you want to educate and inspire potential clients before they search
• If you are promoting new services or limited-time offers
• If you want to build brand recognition and trust with engaging content

The best strategy in 2025

For most MedSpas, the smartest approach is to use both. Google Ads captures people ready to book now, while Facebook Ads keeps you top-of-mind and nurtures interest in your treatments. Working together, they create a steady pipeline of new and returning clients.

Want a MedSpa marketing plan that uses both platforms for maximum bookings? Contact us today.