What to Do When You Don’t Have Any Clients? for the MedSpa Industry

In the competitive world of medspas, from Botox to laser treatments, every marketing move must bring in clients who are ready to book.

You Opened the Doors. But No One's Walking In.

You hung the sign.
You stocked the shelves.
You posted about your grand opening on Facebook.
And now you’re wondering…
Where are the clients?

If you run a local business, this silence can be terrifying. But it is also a signal. a chance to look at what’s not working and fix it before it becomes permanent.

Here’s exactly what to do when you have no clients or foot traffic yet, whether you run a medspa, dental clinic, beauty studio, bakery, or local service company.

Step 1: Make Your Business Easy to Find Online

According to Salesforce, 87 percent of buyers search online before making a local purchase. If your medspa is hard to find on Google, you’re invisible.

✅ Actionable Tip:

• Create or claim your Google Business Profile
• Fill out every section: hours, treatments, photos, website
• Ask 3 friends or past clients to leave honest reviews
• Make sure your medspa appears on Google Maps and mobile search

No one will visit if they don’t know you exist. Visibility comes first.

Step 2: Focus on One Clear Offer That Solves a Real Problem

Many local businesses advertise everything they offer. But that creates confusion. Customers want to know one thing:
“How will this help me today?”

According to Harvard Business Review, clients are 2.4 times more likely to act when the solution is clear and urgent.

✅ Actionable Tip:
Pick your best service and package it with a result.

• “Teeth Whitening That Makes You Shine in 1 Visit”
• “30-Minute Brow Transformation for Busy Women”
• “AC Repair in 1 Hour or You Don’t Pay a Dime”

Clear offer. Clear benefit. Easy choice.

Step 3: Start With People You Already Know

You don’t need a huge following. You need 5 people who trust you and will tell others.

Forbes reports that 65 percent of local business revenue still comes from referrals and word of mouth.

✅ Actionable Tip:
Text or message people in your circle:

“Hey! I just opened up my [medspa/salon/dental clinic]. I’m offering 3 free [X] sessions this week to help spread the word. Know anyone who’d love this?”

Make it a warm invite, not a cold pitch.

Step 4: Share Proof That You’re Worth Booking

People don’t want to be the first customer. They want to see that others already trust you.

McKinsey found that social proof, like before-and-after photos, reviews, and testimonials, increases purchase intent by 28 percent.

✅ Actionable Tip:

• Post photos of real results
• Highlight client wins in your stories
• Ask happy clients for short reviews
• Share screenshots of nice messages or thank-you texts

Show them you’re not new to results. Even if you’re new to business.

Step 5: Create an Intro Offer That Feels Like a No-Brainer

People love trying something new, if the risk feels low.

HubSpot data shows that first-time offers under $49 with a clear benefit convert at the highest rate for local businesses.

✅ Actionable Tip:
Bundle a small win at an entry price:

• “$39 Express Facial for First-Time Clients”
• “Free Home Service Call This Week Only”
• “$20 Blowout Fridays for New Guests”

Not cheap. Just irresistible.

Step 6: Show Up Where Your Customers Are

If your dream client scrolls Facebook, you should be there. If they hang out on Instagram, you need to be in their feed.

Harvard Business Review says multi-channel presence (online, offline, and social) boosts foot traffic by 32 percent.

✅ Actionable Tip:

• Post 3 times a week on Instagram or Facebook
• Join 1 or 2 local Facebook groups and offer tips
• Ask local shops or cafes to share your flyers
• Partner with another local business for a giveaway

You don’t need to be everywhere. You just need to be where your people are.

Step 7: Stay Consistent Even If It’s Quiet

Most businesses quit right before the breakthrough.

Success doesn’t come from one viral post. It comes from 30 days of showing up, refining your message, and proving your value.

✅ Actionable Tip:

• Post consistently
• Ask for reviews
• Follow up with past leads
• Keep improving your visibility

When people see you again and again, they start trusting you. Then they book.

Summary: When You Don’t Have Clients Yet

• Set up your Google profile to get found
• Focus on one clear, valuable offer
• Start with friends, family, and referrals
• Show real proof and happy client wins
• Create an entry offer that feels easy to say yes to
• Show up online and in your community
• Stay consistent until the momentum builds

No clients today does not mean no business tomorrow
Fix the foundation
Build the trust
Keep showing up
Your first wave of loyal clients is just around the corner

Want Help Getting Local Clients to Book Faster?

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Get in touch today!

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Written by:
Magnatize Growth Partners
Helping local business owners grow with Google visibility, simple systems, and smart offers
www.magnatizegrowth.com

Sources:

• Salesforce – Local Business Discovery Stats
• Harvard Business Review – The Psychology of Simplicity in Offers
• McKinsey – Trust and Purchase Decisions
• Forbes – Word-of-Mouth Marketing in 2024
• HubSpot – Conversion Benchmarks for Small Businesses

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