What Is ROAS in Advertising? (MedSpa)

Return on Ad Spend (ROAS) is one of the most important metrics for measuring the success of your MedSpa marketing campaigns. Whether you are promoting Botox, laser hair removal, skin treatments, or membership packages, ROAS tells you exactly how much revenue your ads generate compared to what you spend.

How ROAS is calculated

The formula for ROAS is simple:

ROAS = Revenue from Ads ÷ Cost of Ads

For example, if you spend $1,500 on Facebook and Instagram Ads promoting a seasonal filler special and generate $9,000 in bookings, your ROAS is 6:1. That means for every dollar you spend on ads, you earn six dollars in revenue.

Why ROAS matters for MedSpa owners

ROAS tells you whether your ad campaigns are profitable. A high ROAS means your targeting, offers, and creatives are attracting the right clients and leading to high-value bookings. A low ROAS means you may need to adjust your audience targeting, messaging, or promotions to improve results.

What is a good ROAS for MedSpa ads?

The ideal ROAS for a MedSpa depends on the service type, pricing, and client lifetime value (CLV):

• High-ticket treatments: For services like body contouring, PDO threads, or full laser packages, a 4:1 to 6:1 ROAS is common.
• Mid-range services: For Botox, fillers, and facials, a 3:1 to 5:1 ROAS can be highly profitable due to client repeat visits.
• Membership programs: ROAS can be lower if the program locks in clients for multiple visits over the year.

How to improve ROAS for your MedSpa advertising

1. Target high-intent audiences: Focus on people actively searching for treatments or engaging with beauty and wellness content.
2. Promote high-value services: Allocate more budget to treatments with higher margins and repeat potential.
3. Use compelling visuals: Showcase before-and-after photos, client testimonials, and treatment videos to build trust.
4. Streamline the booking process: Make it simple to book online or through social media without extra steps.

The bottom line for MedSpa marketing

ROAS is the most direct way to measure the profitability of your MedSpa ads. By tracking it closely and optimizing your targeting, creatives, and offers, you can ensure that every dollar spent on advertising drives real growth for your business — and keeps your treatment rooms fully booked.

Want to boost your ROAS and book more high-value clients? Contact us for a MedSpa marketing strategy session.