What Is a Good Budget for Google Ads? (MedSpa)

For MedSpas, Google Ads can be one of the fastest ways to bring in clients ready to book treatments — from Botox and fillers to laser hair removal and skin rejuvenation. But because aesthetics is a competitive industry, your budget must be set strategically to get a profitable return on every dollar spent.

Start with your treatment goals

Your budget should reflect the number of bookings you want each month and the average value per treatment. High-ticket procedures like body contouring or injectables can justify higher ad spend, while entry-level treatments may require more volume to hit your revenue targets.

• Injectables and fillers: Higher CPCs due to competition but strong profit margins.
• Laser and skin treatments: Moderate CPCs with opportunities for repeat bookings.
• Memberships and packages: Lower CPCs per sale over time but require a long-term nurturing strategy.

Understand MedSpa industry benchmarks

In most markets, the average cost per click (CPC) for MedSpa services ranges from $3 to $12, depending on the treatment and competition. Cosmetic procedures with high client value often attract more aggressive bidding.

• Botox and filler keywords: $6–$12 CPC.
• Laser hair removal keywords: $4–$8 CPC.
• Facial and skincare keywords: $3–$6 CPC.

Recommended monthly budgets

For most single-location MedSpas, starting with $1,500 to $3,500 per month provides enough clicks and leads to optimize campaigns. In highly competitive metro areas, or for MedSpas aiming to dominate high-value treatment keywords, $4,000 to $7,000+ per month may be needed.

Factor in testing and optimization

Dedicate part of your budget in the first 60–90 days to testing different keywords, ad copy, and landing pages. This testing phase helps uncover which offers and treatments generate the best ROI.

When to increase your budget

• If your campaigns are consistently producing profitable bookings.
• If you can handle more client volume without affecting service quality.
• If competitors are outranking you for high-intent treatment searches.

The bottom line for MedSpas

A good Google Ads budget for MedSpas is one that balances competitive bidding with sustainable ROI. Start with a manageable amount, measure results carefully, and scale your spend when your campaigns are bringing in steady, profitable clients.

Want to fill your MedSpa calendar with high-quality bookings? Contact us for a custom Google Ads strategy that delivers results.