Instagram Posts Now Show Up on Google. Here’s How to Use It to Your Advantage (MedSpa)

Instagram has always been a visual playground for beauty, skincare, and aesthetics. Now, it’s also a powerful search tool. Google is indexing Instagram posts, which means your before-and-after photos, client testimonials, and treatment videos can show up in search results when someone looks for “Botox near me,” “laser hair removal in [Your City],” or “best MedSpa for facials.”

This shift can drive high-intent leads to your business without spending a single dollar on ads. Here’s how your MedSpa can take advantage of this new opportunity.

1. Use treatment-specific keywords in your captions

Avoid generic captions like “Self-care day.” Instead, write “Non-surgical lip filler in [Your City]” or “Microneedling for acne scars in [Your City].” These targeted phrases help Google match your content to people actively searching for those treatments.

2. Geotag every post

Tag your exact location, neighborhood, or even the street your MedSpa is on. When someone searches “Hydrafacial near me” or “chemical peel [Your City],” your post has a better chance of appearing in the results.

3. Post educational content

Answer the questions clients ask most: “How long does Botox last?” “Is laser skin resurfacing painful?” “What’s the difference between fillers and Botox?” Informative posts build authority and give Google content to connect to those high-intent searches.

4. Showcase client transformations

Before-and-after images, paired with permission-based testimonials, show potential clients real results. A prospective Botox client searching on Google is far more likely to book when they see proof of your expertise.

5. Add compelling calls to action

When someone finds your post via Google, prompt them to take the next step: “Book your free skin consultation,” “Schedule your first facial today,” or “Call us to find out which treatment is right for you.”

6. Link Instagram to your booking page

Make sure your Instagram bio links directly to your booking system or contact form. Don’t let an interested lead get lost between discovery and action.

Final thoughts

Google indexing Instagram posts is a massive opportunity for MedSpas. By using the right keywords, geotags, and educational content, your Instagram can become a steady lead generator — turning casual searchers into loyal clients.

Get in touch, we're here to help.