Is a 1% CTR Good in Ads? (MedSpa)

Click-through rate (CTR) is one of the most misunderstood metrics in MedSpa marketing. Many owners see a 1% CTR and assume their ad is failing. The truth is, it depends on the platform you are using, the audience you are targeting, and the type of service you are promoting.

What does CTR really mean?

CTR measures how many people clicked your ad compared to how many saw it. If 1,000 people saw your ad and 10 clicked, your CTR is 1%. While this number shows how well your ad is capturing attention, it does not reveal if those clicks are converting into booked appointments or consultations.

Industry benchmarks for MedSpa ads

For MedSpas, CTR performance varies depending on the ad platform:

• Google Search Ads: Often between 3% and 6% because people are actively searching for treatments like Botox, laser hair removal, or microneedling.
• Google Display Ads: Typically under 1% since they reach people browsing content rather than actively shopping for services.
• Facebook and Instagram Ads: Around 0.9% to 1.5% for MedSpa campaigns, especially when showcasing before-and-after results or seasonal offers.

When 1% CTR is good for MedSpas

• If you are running Facebook or Display Ads, where 1% is at or above the average for beauty and aesthetics campaigns.
• If your cost per lead is low and your ads are driving profitable bookings.
• If your campaign goal is brand awareness in your local area rather than immediate conversions.

When 1% CTR is a warning sign

• If you are running Google Search Ads and your CTR is below the 3% to 6% average for MedSpa-related searches.
• If your targeting is too broad and your ads are reaching people outside your service area or ideal client profile.
• If your ad creative is generic and does not showcase your expertise, results, or unique offers.

How to improve CTR for MedSpa ads

1. Highlight high-demand treatments: Feature popular services like Botox, fillers, or laser treatments in your ad headline.
2. Show real transformations: Use before-and-after images to grab attention and build trust.
3. Use location-based targeting: Focus on people within a short travel distance to your MedSpa.
4. Promote limited-time offers: Seasonal specials or first-time client discounts can motivate clicks.

The bottom line for MedSpa owners

A 1% CTR can be strong for Facebook and Display Ads, but it may be a red flag for Google Search Ads. Always look beyond CTR and measure whether your ads are bringing in profitable new clients. If your return on ad spend is positive, you are on the right track — regardless of CTR.

Want more bookings from your ads? Contact us today for a free MedSpa marketing audit.