How Much Does It Cost to Spend on Facebook Ads? A MedSpa Owner’s Guide

If you own a MedSpa, you already know that beautiful results alone are not enough — you need a steady stream of new clients booking Botox, fillers, facials, and body treatments. Facebook Ads can be a goldmine for MedSpa owners, but the question is always the same: how much should you spend to get the results you want without overspending?

The right budget will depend on your market size, competition, the services you promote, and the strength of your ad campaigns. Let us walk you through how to think about your ad spend so you get the maximum return on every dollar.

1. What Affects Facebook Ad Costs for MedSpas

Facebook Ads work on a bidding system, meaning you are competing with other local businesses for your audience’s attention. Here are the top factors that determine cost:

• Service Type: High-value treatments like CoolSculpting or PDO threads usually have a higher cost per lead than basic facials or skincare products.
• Local Competition: If there are multiple MedSpas or aesthetic clinics in your area running ads, expect higher bid prices.
• Target Audience: Narrow targeting to affluent women aged 30–55 may cost more per click, but often yields higher conversion rates.
• Ad Quality: Strong creative with stunning before-and-after photos and a clear offer can lower your cost per lead significantly.

2. Typical Budget and Cost Ranges for MedSpa Campaigns

Here is what most MedSpa owners can expect when running Facebook Ads:

• Daily Budget: $30 to $150 per day for lead generation
• Cost Per Click (CPC): $1.50 to $4 depending on service and audience
• Cost Per Lead: $20 to $80, with high-ticket procedures at the upper end

For many MedSpas, spending between $1,500 and $4,500 per month can generate a steady flow of booked consultations and treatments — especially when paired with a strong follow-up process.

3. How to Maximize ROI on Facebook Ads for MedSpas

• Feature authentic before-and-after results with client consent.
• Use limited-time offers such as “Free Consultation + $100 Off Your First Treatment.”
• Run retargeting ads for people who viewed your pricing page but did not book.
• Target life events like birthdays or weddings for treatments that help clients look their best.

4. Scaling Your Campaigns

Once you know which services are delivering profitable leads, scale gradually. Double down on ads that convert and remove those that do not perform.

The Bottom Line

Facebook Ads are one of the fastest ways to grow a MedSpa client base — if you spend wisely. The key is to start with a budget that matches your goals, track results closely, and refine your offers and targeting.

Get in touch — we are here to help MedSpas attract more high-value clients and turn Facebook Ads into a reliable growth engine for your business.